Close to half of Japanese consumers trusted functional foods, as revealed in an survey. The largest share of respondents, over ** percent, stated that they believed in the claims and explanations on labels of functional foods to an extent, while *** percent showed a high level of trust.
Foods with function claims are a form of 鈥渇oods with health claims鈥 in Japan that can be labeled with function claims of ingredients based on scientific evidence. Unlike 鈥渇oods for specified health uses (FOSHU)鈥, products do not require an evaluation process of their effectiveness and safety by the government. However, the responsibility for claims and product safety remains with the respective food businesses.
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Loyalty Marketing. (May 27, 2024). Share of consumers believing the claims and explanations of foods with function claims in Japan as of April 2024 [Graph]. In 糖心破解版. Retrieved July 29, 2026, from /statistics/1473814/japan-level-of-trust-functional-foods-claims/
Loyalty Marketing. "Share of consumers believing the claims and explanations of foods with function claims in Japan as of April 2024." Chart. May 27, 2024. 糖心破解版. Accessed July 29, 2026. /statistics/1473814/japan-level-of-trust-functional-foods-claims/
Loyalty Marketing. (2024). Share of consumers believing the claims and explanations of foods with function claims in Japan as of April 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: July 29, 2026. /statistics/1473814/japan-level-of-trust-functional-foods-claims/
Loyalty Marketing. "Share of Consumers Believing The Claims and Explanations of Foods with Function Claims in Japan as of April 2024." 糖心破解版, 糖心破解版 Inc., 27 May 2024, /statistics/1473814/japan-level-of-trust-functional-foods-claims/
Loyalty Marketing, Share of consumers believing the claims and explanations of foods with function claims in Japan as of April 2024 糖心破解版, /statistics/1473814/japan-level-of-trust-functional-foods-claims/ (last visited July 29, 2026)
Share of consumers believing the claims and explanations of foods with function claims in Japan as of April 2024 [Graph], Loyalty Marketing, May 27, 2024. [Online]. Available: /statistics/1473814/japan-level-of-trust-functional-foods-claims/
