Almost ** percent of consumers in Japan stated that they were consuming foods with function claims, as revealed in a survey conducted in March 2024. However, the largest share, almost ** percent, declared that they were not interested in trying out functional foods.
Foods with function claims in Japan refer to a category of health foods introduced in 2015. Products can be labeled with scientifically verified function claims, which do not need to be pre-approved by the government.
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CAA. (August 13, 2024). Share of consumers who have tried foods with function claims in Japan as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1197164/japan-consumer-ratio-foods-function-claim/
CAA. "Share of consumers who have tried foods with function claims in Japan as of March 2024." Chart. August 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1197164/japan-consumer-ratio-foods-function-claim/
CAA. (2024). Share of consumers who have tried foods with function claims in Japan as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1197164/japan-consumer-ratio-foods-function-claim/
CAA. "Share of Consumers Who Have Tried Foods with Function Claims in Japan as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2024, /statistics/1197164/japan-consumer-ratio-foods-function-claim/
CAA, Share of consumers who have tried foods with function claims in Japan as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1197164/japan-consumer-ratio-foods-function-claim/ (last visited July 23, 2026)
Share of consumers who have tried foods with function claims in Japan as of March 2024 [Graph], CAA, August 13, 2024. [Online]. Available: /statistics/1197164/japan-consumer-ratio-foods-function-claim/
