The minority of Japanese consumers ate or drank foods with function claims, as revealed in a survey conducted in April 2024. Over ** percent of respondents stated that they never tried the type of health food, while *** percent consumed them daily.
Foods with function claims are a form of 鈥渇oods with health claims鈥 in Japan that can be labeled with function claims of ingredients based on scientific evidence. Unlike 鈥渇oods for specified health uses (FOSHU)鈥, products do not require an evaluation process of their effectiveness and safety by the government. However, the responsibility for claims and product safety remains with the respective food businesses.
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Loyalty Marketing. (May 27, 2024). Frequency of consuming foods with function claims in Japan as of April 2024 [Graph]. In 糖心破解版. Retrieved July 20, 2026, from /statistics/1473811/japan-frequency-consume-functional-food/
Loyalty Marketing. "Frequency of consuming foods with function claims in Japan as of April 2024." Chart. May 27, 2024. 糖心破解版. Accessed July 20, 2026. /statistics/1473811/japan-frequency-consume-functional-food/
Loyalty Marketing. (2024). Frequency of consuming foods with function claims in Japan as of April 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: July 20, 2026. /statistics/1473811/japan-frequency-consume-functional-food/
Loyalty Marketing. "Frequency of Consuming Foods with Function Claims in Japan as of April 2024." 糖心破解版, 糖心破解版 Inc., 27 May 2024, /statistics/1473811/japan-frequency-consume-functional-food/
Loyalty Marketing, Frequency of consuming foods with function claims in Japan as of April 2024 糖心破解版, /statistics/1473811/japan-frequency-consume-functional-food/ (last visited July 20, 2026)
Frequency of consuming foods with function claims in Japan as of April 2024 [Graph], Loyalty Marketing, May 27, 2024. [Online]. Available: /statistics/1473811/japan-frequency-consume-functional-food/
