Snack foods in Japan - statistics & facts
Chocolate with shrimp, salmon ice cream, and sake-flavored candy are some of the many unique snacks in the Japanese market. Traditional confections, known as 鈥渨agashi,鈥 are crafts of art with nature-inspired designs that have retained their importance in Japan鈥檚 snack food industry. Along with consumers鈥 favorites like potato chips, chocolate, and cookies, sweet and savory confectioneries form an over three trillion Japanese yen market. Modern snacks have inspired many flavors for popular wagashi, and industry leaders do not shy away from pushing boundaries to expand their product lines.
