Japan: health foods market size 2025| ��ƽ��

Shipment value of the health functional foods market in Japan in fiscal years 2016 to 2024 with a forecast for 2025 (in billion Japanese yen)

Characteristic	Shipment value in billion Japanese yen
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Release date

March 2025

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Region

Japan

Survey time period

fiscal years 2015 to 2024; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

*Prospect.
**Forecast.
Health foods indicate foods for specified health uses (FOSHU) as well as functional foods in forms of tablet, capsule, powder, or bottled liquid. Excluding general foods and fresh foods that are labeled with function claims.
Research targets were health food manufacturers and distributors (health food manufacturers, general food manufacturers, and pharmaceutical manufacturers), health food organizations, and the authorities concerned.

Figures prior to 2023 come from previous reports.
100 Japanese yen equal 0.67 U.S. dollars or 0.64 euros as of March 2025.
Values have been rounded.

Citation formats

In fiscal year 2024, the shipment value of the health food market in Japan was estimated to reach almost *** billion Japanese yen, reversing the upward trend from previous years. The market was forecast to continue the decline in fiscal year 2025, reaching *** billion yen.

Health foods in Japan

Food with health claims in Japan used to encompass mainly foods for specified health uses (FOSHU) and foods with nutrient function claims (FNFC). These products comply with the government’s standards to be marketed as health-promoting products. Following the relaxation of regulations in April 2015, foods with function claims were established as a new market segment. The new product category refers to food products with scientifically supported function claims, which do not need to be approved by the government.

Consumer awareness

The Japanese health food market has been growing steadily recently, garnering the attention of the aging society and catering to the rising interest in a healthy lifestyle. In particular, foods for specified health uses show a high awareness level among consumers, with only one in eight not recognizing the term. However, conscious consumption of FOSHU products is not as widespread yet as consumers are expressing their future intentions to try certified health foods. 