The majority of Japanese consumers have not tried health foods certified as "foods for specified health uses" (FOSHU), as revealed in a survey conducted in March 2024. Another **** percent of respondents stated to have stopped the consumption of FOSHU products.
FOSHU refers to a type of health food that is labeled with scientifically recognized health-promoting effects. Products require the government's approval to display the FOSHU label on the packaging.
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CAA. (August 13, 2024). Share of consumers who have tried health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1197150/japan-consumer-ratio-foshu-health-food/
CAA. "Share of consumers who have tried health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024." Chart. August 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1197150/japan-consumer-ratio-foshu-health-food/
CAA. (2024). Share of consumers who have tried health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1197150/japan-consumer-ratio-foshu-health-food/
CAA. "Share of Consumers Who Have Tried Health Foods Certified as "Foods for Specified Health Uses" (Foshu) in Japan as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2024, /statistics/1197150/japan-consumer-ratio-foshu-health-food/
CAA, Share of consumers who have tried health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1197150/japan-consumer-ratio-foshu-health-food/ (last visited August 04, 2026)
Share of consumers who have tried health foods certified as "foods for specified health uses" (FOSHU) in Japan as of March 2024 [Graph], CAA, August 13, 2024. [Online]. Available: /statistics/1197150/japan-consumer-ratio-foshu-health-food/
