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Average monthly beauty expenditure of men in Japan from 2020 to 2024 (in Japanese yen)

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Sources

Release date

December 2024

Region

Japan

Survey time period

2020 to 2024

Number of respondents

6,600 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us the monthly amount you spend on beauty (salon visits and cosmetics purchases)."
Figures are based on a survey question with a single-choice format, in which price ranges were given. Average expenditure was calculated by using the median value of the choices. The calculation included respondents who did not spend any money on beauty.

100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025. 

Citation formats

Men's average monthly beauty expenditure in Japan 2020-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2025

In 2024, the average monthly beauty expenditure among men in Japan reached Japanese yen, remaining above yen for the second consecutive year. In 2024, men below 40 had the highest monthly beauty expenditure in Japan.

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Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
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