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Average monthly beauty expenditure of men in Japan as of August 2024, by age group (in Japanese yen)

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Sources

Release date

December 2024

Region

Japan

Survey time period

August 6 to 20, 2024

Number of respondents

6,600 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us the monthly amount you spend on beauty (salon visits and cosmetics purchases)."
Figures are based on a survey question with a single-choice format, in which price ranges were given. Average expenditure was calculated by using the median value of the choices. The calculation included respondents who did not spend any money on beauty.

100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025. 

Citation formats

Men's average monthly beauty expenditure in Japan 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2025

Men in their thirties spent the highest amount on beauty services and products in Japan, according to a survey conducted in August 2024. While respondents aged 20 to 29 years spent, on average, over Japanese yen per month on beauty, older respondents in their sixties had **** of the expenditure in comparison.

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