Original question: "From where have you bought the cosmetics for yourself within the last year? - Basic skincare." 6,146 female and 4,108 male respondents who have bought makeup items within the last year were surveyed for this question.
Citation formats
Purchase channel of choice for general skincare in Japan 2024, by gender
According to a survey conducted in August 2024 in Japan, drugstores were the most popular purchase channel for basic skincare products. The majority of men and women purchased general skincare in drugstores within the last year, whereas only around *** percent made use of door-to-door sales services. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
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Hot Pepper Beauty Academy. (December 12, 2024). Preferred purchase channels for buying basic skincare products in Japan as of August 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying basic skincare products in Japan as of August 2024, by gender." Chart. December 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. (2024). Preferred purchase channels for buying basic skincare products in Japan as of August 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Basic Skincare Products in Japan as of August 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2024, /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying basic skincare products in Japan as of August 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/ (last visited July 26, 2026)
Preferred purchase channels for buying basic skincare products in Japan as of August 2024, by gender [Graph], Hot Pepper Beauty Academy, December 12, 2024. [Online]. Available: /statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
