Original question: "Please tell us the monthly amount you spend on makeup products." Figures are based on a survey question with a single-choice format, in which price ranges were given. Average expenditure was calculated by using the median value of the choices. The calculation included respondents who did not spend any money on beauty.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.Â
Citation formats
Men's average monthly makeup expenditure in Japan 2020-2024
In 2024, the average monthly expenditure on makeup products among men in Japan exceeded Japanese yen. That year, men's average beauty expenditure exceeded **** yen, with skincare accounting for the largest share.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Hot Pepper Beauty Academy. (December 12, 2024). Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. "Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen)." Chart. December 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. (2024). Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. "Average Monthly Makeup Cosmetics Expenditure of Men in Japan from 2020 to 2024 (in Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2024, /statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy, Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1462712/japan-men-monthly-makeup-expenditure/ (last visited July 25, 2026)
Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2024 (in Japanese yen) [Graph], Hot Pepper Beauty Academy, December 12, 2024. [Online]. Available: /statistics/1462712/japan-men-monthly-makeup-expenditure/
