Original question: "From where have you bought the cosmetics for yourself within the last year? - Makeup items." 5,053 female and 809 male respondents who have bought makeup items within the last year were surveyed for this question.
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Purchase channel of choice for makeup in Japan 2024, by gender
According to a survey conducted in August 2024 in Japan, drugstores were the most popular purchase channel for makeup products. Over **Â percent of women and ** percent of men stated that they purchased makeup items for themselves in drugstores. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
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Hot Pepper Beauty Academy. (December 12, 2024). Preferred purchase channels for buying makeup in Japan as of August 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying makeup in Japan as of August 2024, by gender." Chart. December 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. (2024). Preferred purchase channels for buying makeup in Japan as of August 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Makeup in Japan as of August 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2024, /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying makeup in Japan as of August 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/ (last visited July 28, 2026)
Preferred purchase channels for buying makeup in Japan as of August 2024, by gender [Graph], Hot Pepper Beauty Academy, December 12, 2024. [Online]. Available: /statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
