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Television co-viewership in India as of November 2023

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Source

Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

Citation formats

Television co-viewership in India in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2024
A survey on television consumption habits across India in 2023 revealed that co-viewership among addressable TV audiences was ** percent. Co-viewing in India typically involves a group of to **** individuals. As connected TV brings addressable TV to the living room, it expands the audience significantly.
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