About ** percent of kids between ages two and ** watched general entertainment channels or GECs across India in 2021. Movies ranked second trailing by a wide margin, while the share of kids watching kids channels doubled to ** percent over the previous year.
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EY, & FICCI. (March 21, 2022). Television consumption among kids in India in 2021, by genre [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, und FICCI. "Television consumption among kids in India in 2021, by genre." Chart. March 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, FICCI. (2022). Television consumption among kids in India in 2021, by genre. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY, and FICCI. "Television Consumption among Kids in India in 2021, by Genre." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2022, /statistics/1024113/india-kids-tv-genre-preference-by-gender/
EY & FICCI, Television consumption among kids in India in 2021, by genre ÌÇÐÄÆƽâ°æ, /statistics/1024113/india-kids-tv-genre-preference-by-gender/ (last visited July 30, 2026)
Television consumption among kids in India in 2021, by genre [Graph], EY, & FICCI, March 21, 2022. [Online]. Available: /statistics/1024113/india-kids-tv-genre-preference-by-gender/
