According to a survey conducted in June 2023, Pechoin was the most recognized domestic cosmetic brand in China, with around percent of respondents being aware of it. The second most famous domestic brand was Perfect Diary, with percent of respondents familiar with it. The top four domestic brands also had relatively high favorability.
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iiMedia Research. (June 13, 2023). Awareness of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/
iiMedia Research. "Awareness of native China-chic beauty and cosmetics brands in China as of June 2023, by brand." Chart. June 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/
iiMedia Research. (2023). Awareness of native China-chic beauty and cosmetics brands in China as of June 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/
iiMedia Research. "Awareness of Native China-chic Beauty and Cosmetics Brands in China as of June 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2023, /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/
iiMedia Research, Awareness of native China-chic beauty and cosmetics brands in China as of June 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/ (last visited August 03, 2026)
Awareness of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph], iiMedia Research, June 13, 2023. [Online]. Available: /statistics/1451038/china-domestic-cosmetic-brand-awareness-by-brand/
