Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023
Characteristic
Share of respondents
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among consumers who had purchased in the previous 24 months or would purchase within the next 12 months any jewelry made of gold, diamond or jade
Method of interview
Online survey
Supplementary notes
Original question: How likely would you buy any jewelry bearing elements of traditional Chinese culture or craftsmanship within the coming 12 months?
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
Citation formats
Share of consumers considering buying classic Chinese jewelry Greater China 2023
According to a survey conducted in mainland China and Hong Kong, as of ****, over ** percent of respondents reported that they would probably purchase jewelry bearing elements of traditional Chinese culture or craftsmanship within the next 12 months. By contrast, merely *** percent of respondents would definitely not buy jewelry goods in China-Chic style.
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Chow Tai Fook. (October 31, 2023). Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. "Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023." Chart. October 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. (2023). Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook. "Probability of Purchasing China-chic Jewelry Bearing Traditional Chinese Culture Elements in The next One Year among Consumers in Mainland China and Hong Kong as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2023, /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
Chow Tai Fook, Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/ (last visited August 04, 2026)
Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023 [Graph], Chow Tai Fook, October 31, 2023. [Online]. Available: /statistics/1462808/greater-china-tendency-to-buy-chinese-traditional-jewelry/
