One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).Â
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods.
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Market size of the China-chic industry China 2018-2028
In 2023, the market size of China's Guochao (or "China-chic") market amounted to over *** trillion yuan. It was forecast that the market would reach a value of over trillion yuan in 2028.
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winshang.com. (April 9, 2024). Market size of fashionable China-chic products in China from 2018 to 2023, with forecasts until 2028 (in trillion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1472377/china-market-size-of-the-guochao-market/
winshang.com. "Market size of fashionable China-chic products in China from 2018 to 2023, with forecasts until 2028 (in trillion yuan)." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1472377/china-market-size-of-the-guochao-market/
winshang.com. (2024). Market size of fashionable China-chic products in China from 2018 to 2023, with forecasts until 2028 (in trillion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1472377/china-market-size-of-the-guochao-market/
winshang.com. "Market Size of Fashionable China-chic Products in China from 2018 to 2023, with Forecasts until 2028 (in Trillion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1472377/china-market-size-of-the-guochao-market/
winshang.com, Market size of fashionable China-chic products in China from 2018 to 2023, with forecasts until 2028 (in trillion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1472377/china-market-size-of-the-guochao-market/ (last visited August 05, 2026)
Market size of fashionable China-chic products in China from 2018 to 2023, with forecasts until 2028 (in trillion yuan) [Graph], winshang.com, April 9, 2024. [Online]. Available: /statistics/1472377/china-market-size-of-the-guochao-market/
