"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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Favorite China-chic cosmetic brands China 2023, by brand
According to a survey conducted in June 2023, around percent of the respondents in China chose Pechoin as their favorite domestic cosmetic brand. Perfect Diary also attracted percent of the respondents. These two brands were also among the most recognized domestic cosmetic brands in China.
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iiMedia Research. (June 13, 2023). Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. "Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand." Chart. June 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. (2023). Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research. "Favorability of Native China-chic Beauty and Cosmetics Brands in China as of June 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2023, /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
iiMedia Research, Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/ (last visited August 05, 2026)
Favorability of native China-chic beauty and cosmetics brands in China as of June 2023, by brand [Graph], iiMedia Research, June 13, 2023. [Online]. Available: /statistics/1451039/china-domestic-cosmetic-brand-favorability-by-brand/
