The source forecast that, in 2024, digital retail media advertising spending in Latin America will skyrocket by over ** percent, following a similar estimated growth rate in the previous year. Brazil, Mexico, and Argentina were Latin America's leading ad markets by ad expenditure.
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WPP Media. (December 4, 2023). Annual change in digital retail media advertising spending in Latin America in 2023 and 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/
WPP Media. "Annual change in digital retail media advertising spending in Latin America in 2023 and 2024." Chart. December 4, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/
WPP Media. (2023). Annual change in digital retail media advertising spending in Latin America in 2023 and 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/
WPP Media. "Annual Change in Digital Retail Media Advertising Spending in Latin America in 2023 and 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Dec 2023, /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/
WPP Media, Annual change in digital retail media advertising spending in Latin America in 2023 and 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/ (last visited July 30, 2026)
Annual change in digital retail media advertising spending in Latin America in 2023 and 2024 [Graph], WPP Media, December 4, 2023. [Online]. Available: /statistics/1441269/annual-change-digital-retail-media-ad-spend-latin-america/