In 2024, over ** percent of physical goods sales within the business-to-consumer (B2C) e-commerce market in Japan were attributable to orders placed on smartphones. The domestic mobile e-commerce market grew steadily within the last years, exceeding *** yen in 2024.
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METI (Japan). (August 26, 2025). Smartphone penetration rate of B2C e-commerce in Japan from fiscal year 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/
METI (Japan). "Smartphone penetration rate of B2C e-commerce in Japan from fiscal year 2015 to 2024." Chart. August 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/
METI (Japan). (2025). Smartphone penetration rate of B2C e-commerce in Japan from fiscal year 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/
METI (Japan). "Smartphone Penetration Rate of B2c E-commerce in Japan from Fiscal Year 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2025, /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/
METI (Japan), Smartphone penetration rate of B2C e-commerce in Japan from fiscal year 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/ (last visited July 15, 2026)
Smartphone penetration rate of B2C e-commerce in Japan from fiscal year 2015 to 2024 [Graph], METI (Japan), August 26, 2025. [Online]. Available: /statistics/1174698/japan-mobile-penetration-of-b2c-e-commerce/
