The category "Game and social game market" refers to online games and paid content provided by social networking services, etc. (including payments for avatars, items, etc.). The category "Mobile video market" refers to paid video and movie content that can be used on smartphones, etc. The category "E-book market" consists e-book content that can be used on smartphones, etc. The category "Music content market" refers to paid usic content that can be used on smartphones, etc.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.Â
With a value of about **** trillion Japanese yen, the game and social game market constituted the largest segment of the mobile content market in Japan in 2024. Games were followed by videos and e-books. The total size of the mobile content market amounted to around **** trillion yen during that year.
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Mobile Content Forum. (July 31, 2025). Value of the mobile content market in Japan in 2024, by segment (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1289269/japan-mobile-content-market-size-by-category/
Mobile Content Forum. "Value of the mobile content market in Japan in 2024, by segment (in billion Japanese yen)." Chart. July 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1289269/japan-mobile-content-market-size-by-category/
Mobile Content Forum. (2025). Value of the mobile content market in Japan in 2024, by segment (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1289269/japan-mobile-content-market-size-by-category/
Mobile Content Forum. "Value of The Mobile Content Market in Japan in 2024, by Segment (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2025, /statistics/1289269/japan-mobile-content-market-size-by-category/
Mobile Content Forum, Value of the mobile content market in Japan in 2024, by segment (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1289269/japan-mobile-content-market-size-by-category/ (last visited July 21, 2026)
Value of the mobile content market in Japan in 2024, by segment (in billion Japanese yen) [Graph], Mobile Content Forum, July 31, 2025. [Online]. Available: /statistics/1289269/japan-mobile-content-market-size-by-category/
