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The National Football League (NFL) was the most watched sports league in the United States as of the first quarter of 2025. In total, an estimated 43 percent of adults in the U.S. watched or planned to watch the NFL. Meanwhile, Major League Baseball (MLB) ranked second, with 29 percent of U.S. adults having watched or intended on watching the league.

How much does a Super Bowl ad cost?

The price of running an ad during the Super Bowl has more than tripled over the past two decades. In 2025, advertisers paid an average of eight million U.S. dollars to air a 30-second commercial during the Super Bowl LVI broadcast. The renowned sporting event is highly anticipated each year and is watched by millions around the world. In the U.S., the 2025 edition of the Super Bowl was watched by over 125 million Americans.

How many people watch the World Series?

Unlike the Super Bowl, MLB World Series TV viewership fluctuated a lot over the past two decades. In 2023, viewership in the U.S. reached a historic low, dropping to 9.11 million having been at over 25 million in 2004. Viewership picked up in 2024 and 2025, with the Los Angeles Dodgers securing the Commissioner's Trophy in both years.