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Average TV viewership of the NBA regular season from 2019/20 to 2025/26 (in millions)

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Sources

Release date

April 2026

Region

United States

Survey time period

2019/20 to 2025/26

Supplementary notes

Figures for before the 2025/26 season came from previous articles by Sports Media Watch: 

Please note that the 2025/26 season was the first year in the NBA's most recent media rights cycle. This expanded the broadcasting of the league from ESPN, ABC, and TNT, to ESPN, ABC, BC, Peacock, and Amazon Prime. Furthermore, Nielsen changed its methodology for measuring viewership in September 2025, introducing Big Data Panel +. This new approach combines surveying in-home TV viewership with digital streaming.

Citation formats

NBA regular season TV viewers 2019-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2026

An average of **** million viewers tuned in to watch NBA regular season games in the United States during the 2025/26 season. This marked a noticable increase from the previous season, when average viewership stood at **** million viewers. 

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Topics

Sports on TVNFLAdvertising in the United StatesNational Basketball Association (NBA)Television in the United States
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