The results of a survey conducted in the United States in 2023 show that 80 percent of female participants shopped for brow pencils in the last 12 months, making it the most purchased brow care product. Tweezers were the second most popular item, bought by 66 percent of respondents.
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Benchmarking Company. (October 17, 2023). What brow care items have you purchased in the last 12 months? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1425200/most-purchased-brow-care-items-in-the-us/
Benchmarking Company. "What brow care items have you purchased in the last 12 months? ." Chart. October 17, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1425200/most-purchased-brow-care-items-in-the-us/
Benchmarking Company. (2023). What brow care items have you purchased in the last 12 months? . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1425200/most-purchased-brow-care-items-in-the-us/
Benchmarking Company. "What Brow Care Items Have You Purchased in The Last 12 Months? ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Oct 2023, /statistics/1425200/most-purchased-brow-care-items-in-the-us/
Benchmarking Company, What brow care items have you purchased in the last 12 months? ÌÇÐÄÆÆ½â°æ, /statistics/1425200/most-purchased-brow-care-items-in-the-us/ (last visited August 05, 2026)
What brow care items have you purchased in the last 12 months? [Graph], Benchmarking Company, October 17, 2023. [Online]. Available: /statistics/1425200/most-purchased-brow-care-items-in-the-us/