Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once within the last year.
Citation formats
Most purchased cosmetic products among women in Japan 2025
According to a survey conducted in 2025 in Japan, the leading cosmetic products purchased among female consumers were *. While **** percent of women bought at least one face wash product within the last year, only around *** percent purchased hair removal products.
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Hot Pepper Beauty Academy. (December 11, 2025). Leading cosmetic products bought among women in Japan as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among women in Japan as of August 2025." Chart. December 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. (2025). Leading cosmetic products bought among women in Japan as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Women in Japan as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2025, /statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy, Leading cosmetic products bought among women in Japan as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1243017/japan-most-bought-cosmetics-women/ (last visited July 26, 2026)
Leading cosmetic products bought among women in Japan as of August 2025 [Graph], Hot Pepper Beauty Academy, December 11, 2025. [Online]. Available: /statistics/1243017/japan-most-bought-cosmetics-women/
