In 2023, mascara represented the most valuable eye make-up product in Italy. Specifically, the consumption value of mascaras added up to about *** million euros. Additionally, liners and pencils accounted for approximately *** million euros, while the consumption of eyeshadows amounted to *** million euros.
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Cosmetica Italia. (March 21, 2024). Consumption value of eye make-up in Italy in 2023, by product category (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/408972/eye-make-up-consumption-italy-by-product/
Cosmetica Italia. "Consumption value of eye make-up in Italy in 2023, by product category (in million euros)." Chart. March 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/408972/eye-make-up-consumption-italy-by-product/
Cosmetica Italia. (2024). Consumption value of eye make-up in Italy in 2023, by product category (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/408972/eye-make-up-consumption-italy-by-product/
Cosmetica Italia. "Consumption Value of Eye Make-up in Italy in 2023, by Product Category (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2024, /statistics/408972/eye-make-up-consumption-italy-by-product/
Cosmetica Italia, Consumption value of eye make-up in Italy in 2023, by product category (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/408972/eye-make-up-consumption-italy-by-product/ (last visited July 27, 2026)
Consumption value of eye make-up in Italy in 2023, by product category (in million euros) [Graph], Cosmetica Italia, March 21, 2024. [Online]. Available: /statistics/408972/eye-make-up-consumption-italy-by-product/