According to the results of a recent survey, the beauty brand e.l.f. cosmetics was more popular among U.S. millennials during the third quarter of 2023, with a popularity share of over 50 percent. The Californian-based brand was also the leading cosmetics brand among Gen Z in the United States in 2022.
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YouGov. (November 17, 2023). Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/
YouGov. "Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation." Chart. November 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/
YouGov. (2023). Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/
YouGov. "Popularity of Beauty Brand E.L.F. Cosmetics in The United States in The Third Quarter 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2023, /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/
YouGov, Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/ (last visited August 01, 2026)
Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation [Graph], YouGov, November 17, 2023. [Online]. Available: /statistics/1361958/popularity-of-elf-cosmetics-in-the-us-by-generation/
