In 2024, Mascara was the most popular variety of eye make-up in the United Kingdom, with an estimated users. Contrastingly, Eye Liner Pencil/Kohl was the least preferred product type, with ** users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 1, 2025). Number of people using eye make-up in the United Kingdom in 2024, by product type (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/303457/eye-make-up-usage-by-type-in-the-uk/
Kantar. "Number of people using eye make-up in the United Kingdom in 2024, by product type (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/303457/eye-make-up-usage-by-type-in-the-uk/
Kantar. (2025). Number of people using eye make-up in the United Kingdom in 2024, by product type (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/303457/eye-make-up-usage-by-type-in-the-uk/
Kantar. "Number of People Using Eye Make-up in The United Kingdom in 2024, by Product Type (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/303457/eye-make-up-usage-by-type-in-the-uk/
Kantar, Number of people using eye make-up in the United Kingdom in 2024, by product type (in millions) ÌÇÐÄÆƽâ°æ, /statistics/303457/eye-make-up-usage-by-type-in-the-uk/ (last visited July 21, 2026)
Number of people using eye make-up in the United Kingdom in 2024, by product type (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/303457/eye-make-up-usage-by-type-in-the-uk/
