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Estimated membership rate of OTT videos in China from 2019 to 1st half 2023

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Sources

Release date

October 2023

Region

China

Survey time period

2019 to H1 2023

Special properties

excluding set-top boxes and smart projectors

Citation formats

Subscription rate of OTT video services in China 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2024

Paid over-the-top (OTT) video consumption has seen a stable growth among Chinese households. According to the market estimations, about **** percent of households were paying for OTT video membership in the first half of 2023.

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