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Penetration rate of long-form video streaming in China in December 2024, by gender

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Sources

Release date

March 2025

Region

China

Survey time period

December 2024

Age group

6 years and older

Special properties

the survey sample covered 31 provinces (regions and municipalities) of mainland China, excluding Hong Kong, Macau, and Taiwan

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Usage rate of long-form video in China 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2025

Long-form video streaming consumption has reached a new high in China, with over *** million users as of December 2024. The usage rate was slightly higher among female users at **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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