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Common channels to come across digital advertisements for over-the-top (OTT) video services in South Korea as of March 2024

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Sources

Release date

March 2024

Region

South Korea

Survey time period

March 5 to 12, 2024

Number of respondents

488 respondents

Age group

20-59 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Common channels to see advertising for OTT services South Korea 2024

Published by
Christy Tila,
Jan 9, 2025

According to a survey conducted in South Korea in , around ** percent of respondents had recently seen advertisements for over-the-top (OTT) video streaming services via YouTube. According to the survey, coming across ads via social media services was more common among younger people.

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Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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