In fiscal year 2025, the One Piece series was the strongest performing intellectual property (IP) of Bandai Namco Holdings in the toys and hobby business in Japan. The Gundam series, for which Bandai Namco, operates as a major licensee of the media franchise, generated almost ** billion Japanese yen in sales, with merchandises including action figures and plastic model kits of the fictional mechas appearing in the series.
In that business year, the One Piece IP experienced a significant jump in sales, riding on the boost from the promotion of the One Piece live action series released in the previous fiscal year.
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Bandai Namco. (September 30, 2025). Sales value of major IPs in the toys and hobby business at Bandai Namco Holdings Inc. in Japan in fiscal year 2025 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/
Bandai Namco. "Sales value of major IPs in the toys and hobby business at Bandai Namco Holdings Inc. in Japan in fiscal year 2025 (in billion Japanese yen)." Chart. September 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/
Bandai Namco. (2025). Sales value of major IPs in the toys and hobby business at Bandai Namco Holdings Inc. in Japan in fiscal year 2025 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/
Bandai Namco. "Sales Value of Major Ips in The Toys and Hobby Business at Bandai Namco Holdings Inc. in Japan in Fiscal Year 2025 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2025, /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/
Bandai Namco, Sales value of major IPs in the toys and hobby business at Bandai Namco Holdings Inc. in Japan in fiscal year 2025 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/ (last visited August 04, 2026)
Sales value of major IPs in the toys and hobby business at Bandai Namco Holdings Inc. in Japan in fiscal year 2025 (in billion Japanese yen) [Graph], Bandai Namco, September 30, 2025. [Online]. Available: /statistics/1421467/bandai-namco-sales-toy-hobby-business-japan/
