fiscal years 2018 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
shipment value at manufacturers excluding exports
Supplementary notes
Data prior to fiscal year 2023 come from previous reports. 100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025. Values have been rounded.Â
In fiscal year 2023, the shipment value of soft and stuffed toys in Japan amounted to **** billion Japanese yen, representing an increase by almost ** percent compared to the previous fiscal year. Stuffed toys in Japan commonly depict a wide range of animals, mascots, and characters from popular works.
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Yano Research. (January 16, 2025). Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2023 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/695777/japan-plush-toys-market-size/
Yano Research. "Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2023 (in billion Japanese yen)." Chart. January 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/695777/japan-plush-toys-market-size/
Yano Research. (2025). Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2023 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/695777/japan-plush-toys-market-size/
Yano Research. "Shipment Value of The Soft and Stuffed Toys Market in Japan from Fiscal Year 2018 to 2023 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2025, /statistics/695777/japan-plush-toys-market-size/
Yano Research, Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2023 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/695777/japan-plush-toys-market-size/ (last visited July 29, 2026)
Shipment value of the soft and stuffed toys market in Japan from fiscal year 2018 to 2023 (in billion Japanese yen) [Graph], Yano Research, January 16, 2025. [Online]. Available: /statistics/695777/japan-plush-toys-market-size/
