In 2024, the average annual household expenditure on toys exceeded Japanese yen for the first time in the last decade. While video game-related consoles and software are in demand, particularly among teens, households spent the largest share of expenditure on general toys.
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e-Stat (Japan). (August 8, 2025). Average annual household expenditure on toys in Japan from 2015 to 2024 (in Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average annual household expenditure on toys in Japan from 2015 to 2024 (in Japanese yen)." Chart. August 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). (2025). Average annual household expenditure on toys in Japan from 2015 to 2024 (in Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan). "Average Annual Household Expenditure on Toys in Japan from 2015 to 2024 (in Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Aug 2025, /statistics/1341431/japan-toy-household-expenditure/
e-Stat (Japan), Average annual household expenditure on toys in Japan from 2015 to 2024 (in Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1341431/japan-toy-household-expenditure/ (last visited July 27, 2026)
Average annual household expenditure on toys in Japan from 2015 to 2024 (in Japanese yen) [Graph], e-Stat (Japan), August 8, 2025. [Online]. Available: /statistics/1341431/japan-toy-household-expenditure/
