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In the financial year ended March 31, 2026, the Bandai Namco Group generated almost *** billion Japanese yen (around *** billion U.S. dollars) from their in-house IP known as Mobile Suit Gundam. The intellectual property known as Mobile Suit Gundam is a Japanese anime that premiered in 1979 and that Bandai (now Bandai Namco) purchased the rights to in order to produce and sell toys, model kits, video games, and other merchandise. Today, Gundams are a staple of the Japanese toy industry.Ìý

Gundam toys

Bandai Namco owns the rights to several significant intellectual properties which they use to produce toys and video games. When it comes to the company's toys and hobby business specifically, the Gundam series accounted for a sales value of some **** billion Japanese yen in fiscal 2025, making it one of the most lucrative IP within that segment. At about ** billion yen, One Piece ranked second.

Video games and other IPs

Bandai Namco also owns the video game and toy production rights to several other famous anime IPs, from One Piece to Naruto. After Mobile Suit Gundam, the company’s largest IP is Dragon Ball, one of the most beloved entertainment brands ever created. In the 2024 fiscal year, Bandai Namco made over  billion yen through Dragon Ball merchandise and video games.