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Share of Bandai Namco Holdings Inc. in the capsule toy market in Japan from fiscal year 2016 to 2025

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Source

Release date

September 2025

Region

Japan

Survey time period

fiscal years 2016 to 2025; the fiscal years ended March 31 of each stated year

Special properties

the market size is based on suggested retail prices

Supplementary notes

Data prior to fiscal year 2021 come from previous reports.

Citation formats

Bandai Namco's share of the capsule toy market in Japan FY 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 30, 2025

In fiscal year 2025, Bandai Namco Holdings held a ** percent share within the Japanese capsule toy (gacha) market.
Gacha, also known as gachapon or gacha gacha, refers to bulk vending machines dispensing small toys in plastic capsules in Japan. Bandai Namco publishes various capsule toy series based on popular anime and video game series.

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