among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"
The survey was conducted among respondents of the following age groups:
16-24 years: 1,174 respondents
25-34 years: 1,038 respondents
35-44 years: 606 respondents
45-54 years: 159 respondents
55 and older: 86 respondents
Citation formats
Primary user-generated content product categories Vietnam 2023, by age group
According to a survey conducted by on August 2023, the beauty, health, and wellness category emerged as the most popular among consumers aged 16 to 24 of user-generated content in Vietnam, with around ** percent of respondents expressing a preference for it. Furthermore, ** percent of respondents in that age group favored user-generated content related to apparel and accessories.
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Vietnam as of August 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/ (last visited July 23, 2026)
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
