among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"
The survey was conducted among 1,566 female respondents and 1,497 male respondents.
Citation formats
Primary user-generated content product categories Vietnam 2023, by gender
According to a survey conducted by on August 2023, the beauty, health, and wellness category emerged as the most popular among consumers of user-generated content in Vietnam, with ** percent of female and ** percent of male respondents showing a preference. Additionally, ** percent of female respondents favored user-generated content related to apparel and accessories.
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by gender." Chart. October 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Vietnam as of August 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2023, /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/ (last visited July 25, 2026)
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1420977/vietnam-leading-user-generated-content-product-categories-by-gender/
