Denmark: social media usage reasons 2024| ��ƽ��

Most popular reasons for using social media platforms in Denmark as of the third quarter of 2024

Characteristic	Share of respondents
Keeping in touch with friends and family	58.1%
Filling spare time	41.6%
Reading news stories	30.9%
Finding inspiration for things to do and buy	29.4%
Finding content (e.g. articles or videos)	22.5%
Seeing what's being talked about	21.1%
Finding like-minded communities and interest groups	19.8%
Finding products to purchase	18.7%
Watching or following sports	18.1%
Avoiding missing out on things (FOMO)	15.9%
Making new contacts	15.2%
Seeing content from your favorite brands	14.8%
Posting about your life	14.2%
Following celebrities or influencers	14.1%
Work-related networking or research	13.2%

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Release date

February 2025

More information

Region

Denmark

Survey time period

Q3 2024

Age group

16 years and older

Special properties

figures represent the share of internet users aged 16 to 64 who report using at least one social media or messenger platform in the last month

Citation formats

As of the third quarter of 2024, 58.1 percent of active internet users aged 16 years and older in Denmark reported that their main reason for using social media platforms was to keep in touch with family and friends. Almost 42 percent of Danish internet users said that they used social networks to fill their spare time, while 30.9 percent of respondents used social networking sites to read news stories. Overall, up to 14.1 percent of internet users reported that following celebrities or influencers was their primary reason for being on social media.