**was the Nordic country with the highest social media penetration rate as of October 2025, with **** percent of the population using social media, followed by Sweden with ****percent. Overall, ****Â percent of the population of Norway reported to be using social media actively.
Number of social media users in the Nordic countries 
°¿±¹±ð°ùÌý*** million individuals used social media in Sweden in 2024. In 2021 Danish social media users were over *** million, while Norwegians and Finns were slightly fewer.Â
Which social media apps? 
Regarding the daily used social media apps in the Nordic countries, Facebook led the ranking over the period from 2016 to 2019. As of 2019, over ** percent of the interviewed Nordic citizens used the Facebook app, followed by ** percent who used Instagram. TikTok was reported to be used by *** percent of the participants that year.
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We Are Social, & DataReportal, & Meltwater. (November 8, 2025). Share of active social media users in the Nordic countries as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/677498/active-social-media-users-in-the-nordics/
We Are Social, und DataReportal, und Meltwater. "Share of active social media users in the Nordic countries as of October 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/677498/active-social-media-users-in-the-nordics/
We Are Social, DataReportal, Meltwater. (2025). Share of active social media users in the Nordic countries as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/677498/active-social-media-users-in-the-nordics/
We Are Social, and DataReportal, and Meltwater. "Share of Active Social Media Users in The Nordic Countries as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/677498/active-social-media-users-in-the-nordics/
We Are Social & DataReportal & Meltwater, Share of active social media users in the Nordic countries as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/677498/active-social-media-users-in-the-nordics/ (last visited July 15, 2026)
Share of active social media users in the Nordic countries as of October 2025 [Graph], We Are Social, & DataReportal, & Meltwater, November 8, 2025. [Online]. Available: /statistics/677498/active-social-media-users-in-the-nordics/
