Linear television accounted for the largest video-based media and entertainment sector share at approximately ** percent in 2022. A declining trend in television's market share emerged in 2019 as digital video's market share saw a steady rise. Projections for 2025 predicted that digital video market share would grow at a CAGR of ** percent while linear TV's share would further decline. The slow recovery made by movie studios from the pandemic would result in their market share being the smallest.
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BCG, & Meta Platforms. (March 27, 2023). Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, und Meta Platforms. "Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment." Chart. March 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, Meta Platforms. (2023). Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, and Meta Platforms. "Breakdown of Video-based Media and Entertainment Market in India in 2016 and 2019, with Projections until 2025, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2023, /statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG & Meta Platforms, Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment ÌÇÐÄÆƽâ°æ, /statistics/1379785/india-video-entertainment-market-share-by-segment/ (last visited July 25, 2026)
Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment [Graph], BCG, & Meta Platforms, March 27, 2023. [Online]. Available: /statistics/1379785/india-video-entertainment-market-share-by-segment/
