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Important factors for Gen Z consumers in their decision to keep a video streaming subscription in the United States in 2023, by age

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Source

Release date

July 2023

Region

United States

Survey time period

2023

Number of respondents

440 respondents

Age group

16-24 years

Supplementary notes

Citation formats

Gen Z’s important factors to keep streaming subscription in the U.S. 2023, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 2, 2024

The content that Gen Z consumers prefer to watch is the primary factor influencing their decisions to keep streaming subscriptions in the United States. In a 2023 survey, roughly *** respondents aged 16 to 18 years expressed a strong preference for new releases to keep a video streaming subscription. The cost of the service was the second most important decision factor for 16 to 24-year-olds.

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Topics

Gen Z video streaming consumption in the United StatesGen Z media consumption in the United StatesGen Z news consumption in the U.S.Generation Z in GermanyGeneration Z in Australia
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