In a November 2022 survey conducted among Australian girls aged 10 to 17 regarding social media, self-esteem, and beauty ideals, a staggering ** percent of respondents said they felt that influencers they follow or watch on social media set the standard for how they should look. Around of those surveyed watch or follow beauty influencers on social media, with over ** percent of respondents admitting they had undertaken at least one beauty procedure, such as tanning or teeth whitening due to content they had viewed from influencers.
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Cos Beauty. (June 6, 2023). Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. "Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022." Chart. June 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. (2023). Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty. "Impact of Social Media Influencer Content on The Beauty Standards of Young Girls in Australia as at November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jun 2023, /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
Cos Beauty, Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/ (last visited August 06, 2026)
Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022 [Graph], Cos Beauty, June 6, 2023. [Online]. Available: /statistics/1414269/australia-social-media-influencer-impact-on-beauty-standards-of-young-girls/
