Japanese consumers had preferred brands when buying fashion items, as revealed in a survey conducted in July 2023. Around ** percent of respondents stated that they had, to certain degrees, specific brands they settled on during apparel purchases. By contrast, only around ** respondents denied being loyal to a fixed brand.
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Mercari. (July 27, 2023). Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. "Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023." Chart. July 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. (2023). Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. "Share of Shoppers Showing Preferences for a Fixed Brand in Fashion Purchases in Japan as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2023, /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari, Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/ (last visited August 04, 2026)
Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 [Graph], Mercari, July 27, 2023. [Online]. Available: /statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
