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Leading factors influencing purchase decisions in apparel shopping in Japan as of May 2025

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Source

Release date

May 2025

Region

Japan

Survey time period

May 7 to 9, 2025

Number of respondents

3,000 respondents

Age group

18-79 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Citation formats

Factors for clothing purchase decisions in Japan 2025

Published by
Bruna Rocco,
Jun 5, 2025

* was a major factor when choosing apparel in Japan, as revealed in a survey conducted in May 2025. Around 41 percent of respondents named * as an important factor in clothes purchases, surpassing aspects like functionality and design.

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UniqloFashion industry in JapanRetail trade in JapanShopping behavior in JapanSustainable shopping in Japan
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