The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."
The statistic has been compiled from several reports by the source.
Figures have been rounded.
Citation formats
Number of entrepreneurs active in D2C sales in Estonia 2017-2023
The number of entrepreneurs working in direct-to-consumer (D2) sales in Estonia has decreased since 2021. In the latest year under consideration, the figure reached nearly *.
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WFDSA. (August 26, 2024). Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s)." Chart. August 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/
WFDSA. (2024). Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals Active in Direct-to-consumer (D2c) Selling in Estonia from 2017 to 2023 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2024, /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/
WFDSA, Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/ (last visited July 21, 2026)
Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s) [Graph], WFDSA, August 26, 2024. [Online]. Available: /statistics/1280226/estonia-entrepreneurs-active-in-d2c-sales/
