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Main reasons for Generation Z purchasing a fashion item outside one's gender identity in the United Kingdom (UK) in 2022

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Sources

Release date

September 2022

Region

United Kingdom

Survey time period

May to August 2022

Age group

18 to 25

Special properties

UK Gen Z consumers

Supplementary notes

The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown is given for Gen Z.
Date of access is used for the date of release.

Citation formats

Reasons UK Gen Z consumers bought clothing outside their gender identity 2022

Published by
Bruna Rocco,
Jul 27, 2023

According to a survey run in Summer 2022, the main reason Generation Z consumers in the UK purchased fashion items outside of their own gender identity was for comfort. Design, price, and size all received a ** share of responses.

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