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Most important means of expression Generation Z fashion consumers wish to convey through their clothing in the United Kingdom (UK) in 2022

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Sources

Release date

September 2022

Region

United Kingdom

Survey time period

May to August 2022

Age group

18-25

Special properties

Gen Z U.S. fashion shoppers

Supplementary notes

The total survey count is 12,197. The source notes that there were roughly 1,000 respondents for each country. No breakdown was given for Gen Z.
Date of access is used for the date of release.

Citation formats

Gen Z consumers' main means of expression through fashion in the UK in 2022

Published by
Bruna Rocco,
Jul 27, 2023

According to a survey conducted in summer 2022, the main means of expression Generation Z fashion consumers in the United Kingdom wished to convey through their clothing was their personality, with ** percent of responses. This was more than double the number of fashion shoppers who looked to convey their sexuality through the way they dressed.

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty market in the United States
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