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Share of consumers who have already purchased a fashion item outside their gender identity as of 2022, by country

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Sources

Release date

September 2022

Region

Worldwide

Survey time period

May to August 2022

Number of respondents

12,197 respondents

Age group

18 to 75

Supplementary notes

Date of access is used for the date of release.

Citation formats

Consumers who have bought clothing outside their gender identity 2022, by country

Published by
Bruna Rocco,
Sep 9, 2022

According to a survey conducted in summer 2022, the United States was the country where most consumers had purchased an item of fashion outside of their gender identity, with ** percent. Only a quarter of consumers from Spain had bought such an item of clothing, but in the same survey ** percent of Spanish consumers were thinking about shopping for more gender neutral fashion.

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