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Fashion brands associated with the 1990s by Generation Z in the United States in 2025

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Source

In cooperation with
Release date

April 2025

Region

United States

Survey time period

March 25 to 28, 2025

Number of respondents

1,252*

Supplementary notes

The source phrased the question as "How much, if at all, do you associate each of the following brands with the 1990s?"

*Total number of participants.

Citation formats

Fashion brands associated with the '90s by Gen Z in the United States 2025

Published by
Bruna Rocco,
Jul 21, 2025

According to a survey conducted in March 2025, around ** percent of U.S. Gen Z associated the denim brand Levi's with 1990s fashion. Just ** percent made the same connection with Birkenstock.

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty market in the United States
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