This study included 1,001 participants from the U.S. and 503 participants from the UK ages 18 to 64. Participants were selected to be representative, in terms of age and gender, of demographic profiles of gamers in both markets.
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Game genres with biggest impact potential for AI according to U.S and UK gamers 2023
Video gamers in the United States and the United Kingdom (UK) felt that genres where players interacted heavily with non-playable characters (NPC), would most benefit from generative AI. A March 2023 survey found that players thought open-world action games would feel the most significant impact of generative AI deployment, followed by role-playing games (RPG).
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National Research Group. (April 18, 2023). Game genres where generative AI could have the biggest impact according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/
National Research Group. "Game genres where generative AI could have the biggest impact according to gamers from the United States and United Kingdom (UK) in March 2023." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/
National Research Group. (2023). Game genres where generative AI could have the biggest impact according to gamers from the United States and United Kingdom (UK) in March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/
National Research Group. "Game Genres Where Generative Ai Could Have The Biggest Impact According to Gamers from The United States and United Kingdom (Uk) in March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/
National Research Group, Game genres where generative AI could have the biggest impact according to gamers from the United States and United Kingdom (UK) in March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/ (last visited July 31, 2026)
Game genres where generative AI could have the biggest impact according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph], National Research Group, April 18, 2023. [Online]. Available: /statistics/1400088/uk-us-gamer-generative-ai-impact-potential-genre/
